Esimeni semakethe esincintisana kakhulu, izinkampani zokubhaka zidinga ukuqhubeka zithuthukisa ikhwalithi nokukhanga kokupakishwa kwemikhiqizo ukuze zihlangabezane nezidingo ezikhulayo kanye nokulindelwe ngabathengi.Ukupakishwa kwekhwalithi ephezulu akukwazi nje ukuthuthukisa ukuncintisana kwemikhiqizo, kodwa futhi kuthuthukisa isifiso sokuthenga nokwaneliseka kwabathengi.Okulandelayo kuzodingida indlela yokuhlinzeka abathengi kangcono ngamaphakheji okubhaka ekhwalithi ephezulu ukuze kuthuthukiswe isimo semakethe yenkampani kanye nesithombe somkhiqizo.
Qonda izidingo zabathengi
Ngaphambi kokuklama amaphakheji okubhaka, izinkampani zokubhaka kufanele zibe nokuqonda okujulile kwezidingo nokuthandwa kwamaqembu abathengi okuhlosiwe.Lokhu kungenziwa ngocwaningo lwemakethe, impendulo yabathengi, nokubheka izitayela zemakethe.Ukuthatha amabhokisi amakhekhe njengesibonelo, ukuqonda ngokugcwele okuthandwa ngabathengi mayelana nomklamo webhokisi lekhekhe, izinto zokwakha, imibala, amaphethini, njll. ngocwaningo lwemakethe kungasiza izinkampani zenze ngokwezifiso amaphakheji okubhaka ahlangabezana nokuthandwa kwabathengi.
Naka ikhwalithi yokupakisha
Idizayini yokupakisha kufanele ikwazi ukugqamisa izici nezinzuzo zomkhiqizo.Lokhu kungase kuhlanganise ukuveza ulwazi lwezithako zomkhiqizo, izinqubo zokukhiqiza, okuqukethwe okunomsoco, njll. emaphaketheni, noma ukudlulisa ukunambitheka nezici zokunambitheka komkhiqizo ngamaphethini, imibala nombhalo.Lokhu kungasiza abathengi baqonde kangcono umkhiqizo futhi bakhulise umdlandla wokuthenga.
Gxila ekuvikelweni kwemvelo kanye nokusimama
Ukuvikelwa kwemvelo kanye nokusimama sekungenye yezinto ezibalulekile ekuklanyweni kokupakisha.Ngakho-ke, izinkampani zokubhaka kufanele zikhethe izinto zokupakisha ezinobungani bemvelo kanye nomklamo ukuze kuncishiswe ukusetshenziswa kokupakisha ngangokunokwenzeka ukuze kuncishiswe umthelela emvelweni futhi kuthuthukise isithombe senkampani somthwalo wemfanelo emphakathini.
Nikeza ngezinsizakalo ezenziwe ngokwezifiso
Ukuze kuhlangatshezwane nezidingo zamaqembu ahlukene abathengi, izinkampani zingahlinzeka ngezinsizakalo zokupakisha eziqondene nawe.Ngokuvumela abathengi ukuthi bengeze ulwazi lomuntu siqu emaphaketheni, izici kanye nenani elingokomzwelo lomkhiqizo lingathuthukiswa, ngaleyo ndlela kwandise isifiso nokwaneliseka kwabathengi.Abanye ababhaki bafuna ukwengeza i-LOGO yabo ethreyini yekhekhe noma ebhokisini lekhekhe ukuze bakhangise isitolo sabo.Abanye bafuna ukwenza ngendlela oyifisayo amathreyi ekhekhe namabhokisi ekhekhe aqondene namaholide.
Ngokucutshungulwa okuphelele nokusetshenziswa kwala maphuzu angenhla, izinkampani zokubhaka zinganikeza abathengi kangcono amaphakheji okubhaka ekhwalithi ephezulu, zithuthukise ukuncintisana kanye nesimo semakethe semikhiqizo, futhi ngesikhathi esifanayo zithuthukise ulwazi lokuthenga nokwaneliseka kwabathengi.
Imikhiqizo Ehlobene
Isikhathi sokuthumela: Mar-15-2024